in japan design is key in everything, from the housing to the barcodes. d-barcode is a japanese company that designs barcodes for companies to use on their packaging. the running rate on the barcode design is $2000 and licensing for the year is $200.i feel that implementing such unique barcodes on a product gives it a more personal touch. it lets the customer know you put thought in to the product and that you have a passion for it rather than just trying to make a quick buck...but then again maybe im reading too much into barcode design.
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